Theoretical Background

• Journalists as interpretive community (Zelizer, 1993)

• Frames as patterns of interpretation and presentation (Gitlin 1980)

• Three types of frames:

− Generic frames: interpretations across topics (Semetko and Valkenburg, 2000)

− Issue-specific frames: problem definitions on a specific topic (Entman 1993)

− Master frames: concepts that integrate issue-specific frames (Benford and Snow 1992)

• From “agenda-setting” and “agenda-sending” (Blumler and Gurevitch, 1995) to frame-setting and frame-sending

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