Climate change is receiving more and more attention. While the topic has traditionally been seen as an environmental issue, it is now increasingly reaching beyond and detaching from the sphere of classical environmental policy. In this piece, I will argue that this is a good thing.
The environmental movement has been around for half a century now, at least in many parts of the world. While it has had many successes, it is still a minority in society. At the same time, ambitious climate action is required to happen within this decade, if we want to fulfil the Paris Agreement. In order to instigate political action now, it is necessary to build coalitions that amount to societal majorities, thereby reaching far beyond environmentalist circles.