„We plant one tree per product”, an organic chocolate bite company claims that cooperates with Eden Reforestation Projects. “With your help we have already planted 15.000 trees in Columbia”, is written on the website of a company that sells organic cosmetic products in recyclable glass bottles. Planting trees for every product sold seems to be fashionable. Product variety is expanding on all markets, and consumers are becoming more critical. But is planting trees an effective solution for preventing climate change? Is climate change mitigation that easy?