From the beginning of journalism, proximity has worked as one of the main news values or criteria for selecting interesting events. This principle was later formulated in the classic handbook written by Karl Warren, for whom the most interesting thing for any human being is himself/ herself and, afterwards, what is closest –eg. family, friends, home or work.
However, the media have often represented climate change as a remote process, with little or no influence in people’s lives. It may come as no surprise that many European citizens think that it is currently affecting only some remote regions of the planet, like the poles -“Okay, ice is melting, but this is not going to change my life in the near future.”